Perfect Pairings

Logo for travel agent duo.

Project Details

About the Client

Perfect Pairings is a small travel agency formed by two independent travel agents who joined forces.

Design Inspiration

Ligatures are graphic devices which connect commonly-used letter pairs. Perfect Pairings is a connected duo of expert travel organizers so the ligature works, both the real ligature in “Perfect” and the custom ligature in “PP”. The custom ligature (although fake) in “PP” also acts like a flight arc connecting continents. We used black and grey as the colors to signify the premium service offered.



UX Skills

  • Accessible Content Development
  • Information Architecture
  • User Research

Design Skills

  • Accessible & Inclusive Design
  • Creative Cloud
  • Figma
  • Graphic Design

Technical Skills

  • Accessible Markup
  • Bootstrap
  • GitHub

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