Art Gallery App

Preview of Art Gallery App on iPhone.

Mobile app allows art gallery visitors to plan trips, see current artwork collections and buy tickets.

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Project Details

Project Role & Goal

During the art gallery mobile application design process I acted as the UX Designer and User Researcher.The goal was to create a new mobile experience for the gallery. It enables its visitors to buy tickets in the app, shows them upcoming gallery events, and helps them plan their trips.

Target Audience

GallerWe’s target audience is composed of two primary segments. The first segment is made up retired, senior visitors who often rely on third parties for transportation to the gallery. They need accommodation and accessibility information for their visits. The second segment is made up of young professionals who can visit the gallery in the evenings and weekends. This is the segment most likely to buy tickets in the application and attend weekend events at the gallery.

Key Challenges

The key challenges in the process was arranging for the in-person usability studies for the seniors of the second segment of the target audience.

Research

The research began with online surveys to determine the content in the mobile application which users most likely expect. Participants were chosen from people who normally visit art galleries and art museums. I conducted remote interviews with participants who represented the second segment of the target audience. The seniors who represent the first segment of the target audience participated in in-person usability studies.

Usability Testing

Usability testing data was recorded in a spreadsheet for each of the participants. Each participant was asked to perform key tasks in the wireframes. Moderated, remote testing enabled us to answer questions about the function about the wireframe setup verses the actual wireframe design.

Conclusion

For the next steps I want to design an Apple Watch app to go along so that visitors can scan their tickets on their wrists. This would make it easier for seniors who use Apple Watches to enter the building using walkers or other assistive instruments.

Target Audience

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Initial Design Concepts

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Wireframes

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Usability Testing

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Certifications

Skills

UX Skills

  • Accessible Content Development
  • Information Architecture
  • User Research

Design Skills

  • Accessible & Inclusive Design
  • Creative Cloud
  • Figma
  • Graphic Design

Technical Skills

  • Accessible Markup
  • Bootstrap
  • HTML / SCSS / CSS
  • GitHub

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